Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Monday, 28 February 2022

Style your Own Wedding

Another shoot that has been great fun, was the Style Your Own Wedding book, which gave unique and creative ideas for stationary, table settings and theming. Barn, Blush, Bohemian and Garden were our themes of choice, shown through the starting point of mood boards, right through to the end table settings. Great inspiration for getting crafty!

The props ranged from vibrant, luxurious fabrics for the Bohemian style wedding and accessories to natural decorations that could be found in your own back yard for the barn and Garden style wedding, appealing to all types of budgets and tastes.











Ardens Advertising Shoot






Ardens specialise in appertisers and nibbles perfect to go with coffee, as a tasty snack or with a cocktail or two. The idea behind the shoot was to create a sense of sharing, such as having a coffee with a friend, stopping for lunch or at a dinner party. The use of props such as the book, flask and fairy lights create a unique setting and atmosphere and a sneak peak into the personal space of the consumer.
I particularly like the cool grey and neutral tones of the background mixed with the pop of colour from the food and drink.

Alpro Milk Recipe Ideas

Alpro for instance, specialise in dairy free milk from soya, a variety of nuts and coconut sources. The selection of shots for this shoot were to demonstrate recipes that would normally use cow's milk or yoghurt, but here are completely adaptable with the range of Alpro milks.




Wednesday, 28 January 2015

Visualising Fragrance

Delicate unique fragrances were the focus of this project for The White Company. The images feature the ingredients used in the company's scents, building a visual picture of the aroma. 

It was lovely to work within a different genre to my regular specialism of food, using items such as flowers, greenery and wood barks all bound together with the fragile linens as backdrops. A sense of peace and serenity is conveyed through the photographs, mirroring The White Company's unique branding.









 




Thursday, 18 December 2014

Berin Made

This year I had the exciting opportunity to shoot a project for stationary company Berin Made. Working with flowers, foliage and confetti to create graphic, unique images to display their fun merchandise. It was an interesting change to work with stationary items rather than food (which I usually shoot). I think the images are as eye catching as Berinmade's products.




Thursday, 2 May 2013

Alpro "Deskfest" Campaign

Alpro launched their 'Deskfest' campaign earlier this year. I shot a range of images based around the idea of a quick and easy breakfast on the go or at your desk. It gave me lots of new breakfast ideas and a new found passion for desk accessories.



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Tuesday, 30 April 2013

Cawston Press juices

Cawston Press' cocktail and mocktail shoot really got me in the mood for sipping summer cocktails in a sunny english garden. The flavours of their apple juices and sparkling juices are really zingy and such delicious easy mixers. The mixologist created a very punchy range of drinks that were hard to keep my hands off, the bourbon cocktail being a firm favourite.




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Friday, 9 September 2011

"LOVE" and "Defuse your food" advertising shoots

Over the last couple of years I have started shooting more advertising work. It is very different to shooting editorial where the brief is relatively open. To explain further: with editorial the exact props I use and what angle I shoot at is largely decided on the day by me with the help of the others present (a combination of stylist, home economist, art director, cookery editor etc.). With advertising the visuals, i.e. the props, layout of food and angle, are already 90% locked down and it is then my job to meet these precise expectations of the client...and ideally exceed them!

Below is the work I have done for GSK on their "LOVE" and "Defuse your food" campaigns, quite different to my usual style I think you will agree.