Friday, 9 September 2011

"LOVE" and "Defuse your food" advertising shoots

Over the last couple of years I have started shooting more advertising work. It is very different to shooting editorial where the brief is relatively open. To explain further: with editorial the exact props I use and what angle I shoot at is largely decided on the day by me with the help of the others present (a combination of stylist, home economist, art director, cookery editor etc.). With advertising the visuals, i.e. the props, layout of food and angle, are already 90% locked down and it is then my job to meet these precise expectations of the client...and ideally exceed them!

Below is the work I have done for GSK on their "LOVE" and "Defuse your food" campaigns, quite different to my usual style I think you will agree.

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